senior creative / copywriter
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Dell: XPS

You know that old song, “Anything you can do, I can do better”? If the Dell XPS was doing karaoke, that’s the song it would pick. So we reimagined the iconic track to bring some playful competition into the laptop market and show exactly how the XPS is better.

XPS CAN DO BETTER

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amazing laptop alert

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TV & social

// amazing laptop alert 🕺 // TV & social

XPS Radio "Feels Like Better"
 
 
 

ECDs: Justin Ebert, Niraj Zaveri
GCDs: Susan Corbo, Becky Armentraut
Senior AD: Angelica Liu
Director: Greg Brunkalla