PROBLEM: In an oversaturated market, Marriott is thought of as bland, boring, and more expensive than options like Airbnb.
INSIGHT: With hotels in 122 countries around the world, Marriott provides consistency and comfort no matter where in the world you travel.
IDEA: Live outside your comfort zone, but sleep inside it.
Marriott & X Games
Extreme sports call for extreme comfort. We’ll partner with the X Games to offer hotel room deals to participants and set up environmental ads. All to strengthen our core idea of living outside your comfort zone but sleeping inside it.
Everyone loves stickers
Remind those traveling that no matter what they do on their vacation or with their time exploring, there is always a Marriott near by to welcome them home after a long day.
ART DIRECTION by Sophie Lindemann and Ivanna Lin